The Pizza Principle
Sooner or later in your entrepreneurial journey you will chance upon the dilemma of 'when is too much, too much ?' in relation to how much free stuff you can give away in marketing material as you attempt to woo your customer to buy your product or service. In the social media era there is an overwhelming influx of information and most of it is for free anyway, so one of the best ways to get a piece of the attention-pie is by also offering free-stuff online, what we sometime