One question I often get asked by young entrepreneurs is: ' What exactly keeps a young company afloat? Funding, cash flow, products, services....what? ' The answer is as bland as it is real: customers. Customers keep your company afloat. And not just buying customers or by-the-way customers, but customers in the pipeline. Pipeline Customers are the people in your database that are one sneeze away from buying your product: they have bought into your vision, resonate with your