You may have a great business name, website, filtered pictures, product line and office space but if your market doesn't know you exist, you will never earn consistent money.
More often than not we put out content to entertain, motivate, inspire or inform and mistakenly think that the more followers and likes we acquire, the more money that means for our business.
The question here is: are your social media posts sales funnels or just fancy billboards?
If you are serious about growing your business online and offline using social media platforms as marketing tools, then you have to get serious about WHAT you consistently put out, WHERE you put that content, WHEN you put that content out and HOW you post it.
If you do not pay attention to those areas I just mentioned, you will always be chasing the customers rather than being sought by them, and any layman knows money hates being chased.
So here is the secret to funneling money through your social media platforms: MESSAGING.
You have to have a standard theme, consistently communicated to a targeted audience with immediate and applicable value.
You can adjust, rework, rehash, remix your message as much as you want but never alter the theme at the core of your message. A good theme has 7 KEY ELEMENTS:
Who you are
What your business does
The type of customer you support
The top 3 customer problems you solve
The solutions you provide as you do this
The model you use to deliver these solutions
The BIG breakthrough customers get thereafter
If you can condense these 7 items into one sentence across your platform banners, a tagline on your website and a 30 second sharable video - then your target audience will have a clearer understanding of who you are and what you can do for them, and thus be more willing to spend money on the value you have to offer.
Messaging is the genesis of any powerful marketing strategy. Marketing will create awareness, which provides the launching pad for sales, which in turn brings in the money.
If you would like expert support in developing a Marketing & Messaging Strategy for your business in just 3 days, get in touch with us HERE
Jan Okonji is an entrepreneur, speaker, coach, and Founder of the Pan-African accelerator BGS – Business Growth Solutions.
He is passionate about helping employees transition safely into entrepreneurship whilst turning their great ideas into profitable businesses and has helped entrepreneurs collectively grow their revenue to over $ 10 Million in the course of running BGS.