During one of my business training sessions this week, an attendee had us review the business model of a financial advisor in the USA. This financial advisor is an African American in her early 30s charging a whopping $7,000 + per person for her advisory services ! How was she doing it ? Micro-niching. You see, this lady is not even in the financial services sector by profession. On the contrary, she is a medical practitioner by profession ! She does have additional academic

Are we headed into a recession or not ? Perhaps we are already there ? Experts are decidedly split on this one, yet multiple credible sources are of the opinion that indeed the signs of a looming global recession are evident. A recession is typically a period of weak or negative economic growth accompanied by a significant rise in unemployment. A quick on-line search will give you data-backed evidence that we are not only headed into a recession but further, some parts of the

You may have a great business name, website, filtered pictures, product line and office space but if your market doesn't know you exist, you will never earn consistent money. More often than not we put out content to entertain, motivate, inspire or inform and mistakenly think that the more followers and likes we acquire, the more money that means for our business. The question here is: are your social media posts sales funnels or just fancy billboards? If you are serious abou

Are Social Media and Digital Marketing the answer to instantaneous business growth as you seamlessly acquire new customers for your product? Well, yes and no. When we use digital marketing as a tool for acquiring more paying customers we definitely have an upper hand over the dinosaurs of traditional marketing ( radio, television, newspaper, magazines et al) through: a) better-targeted marketing, b) proportionately lower marketing costs, c) more flexibility on creativity and

Moving from employment to entrepreneurship can be traumatic, more so because your expectations and experiences will be worlds apart. Families have been broken, minds damaged, monies lost, and dreams shattered irreparably because would-be entrepreneurs didn't have a mentor or didn't know better. Here are 15 TOP considerations to make prior to making that leap of faith: 1. Have an emergency fund. Your business will not initially support you as well as your job does. 2. Adjust y

Of Entrepreneurs Stuck in Motion Without Progress . . . . I am yet to meet a perfect human being or even a human being with perfect skills. Perfectionism. What a paradox. The term 'perfectionist' in my view is laughable because the very state of being a human is imperfect and yet here someone is, calling themselves something the human race is yet to achieve to date. Yes, you may argue that it is based on pursuit rather than actual achievement but then again, the compounding e

I was recently in the company of a group of business owners discussing ways of practically growing our ventures in the current environment. The forecast was bleak: uncertain times, hyperinflation, and a possible global recession. What was the proposed way forward? One business owner mentioned how a friend had passed by his office and suggested he seriously think about going back into employment to cushion against the changing times. He asked me if he should take her advice, s

One question I often get asked by young entrepreneurs is: ' What exactly keeps a young company afloat? Funding, cash flow, products, services....what? ' The answer is as bland as it is real: customers. Customers keep your company afloat. And not just buying customers or by-the-way customers, but customers in the pipeline. Pipeline Customers are the people in your database that are one sneeze away from buying your product: they have bought into your vision, resonate with your

What are the top things businesses (big or small) do that anger customers, that chase away potential clients?

More and more millennials these days are turning to entrepreneurship over formal employment for the freedom and money rewards.