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Dear reader, here’s something I know from my extensive period over the years of working with over 3,000 entrepreneurs: if you can build a system—nothing fancy—that brings in just $1,000/month, you’ve taken your first real step toward freedom from the proverbial Matrix. Not financial freedom (not yet), but mental freedom at the bare minimal. And that's everything you need to secure the right peace of mind to start building something really useful in this life.

Kenya is innovative and awash with incubators, accelerators and a million business training programs and coaches but 80% of rural entrepreneurs still get left behind and despite Kenya bagging 29% of Africa’s 2024 startup funding, most of it vanishes before reaching real founders. Where does it really go?