MARKETING AFRICA: JUNE ISSUE PDF

AFRICA, TECH, AI & ENTREPRENEURS

After a decade plus in the entrepreneurial trenches, I've observed a few things about the African Business Jungle. Here is a summary of my findings:

Billions Flow In – But Founders Still Starve: Despite Kenya bagging 29% of Africa’s 2024 startup funding, most of it vanishes before reaching real founders. Where does it really go?
Support Systems Exist – But Are City-Centric: Kenya is innovative and awash with incubators, accelerators and a million business training programs and coaches but 80% of rural entrepreneurs still get left behind.
Tax Relief or Not? Kenya’s startup scene is smothered by process inefficiencies and archaic colonial models like taxing unpaid invoices which in turn cripples cash flow.
Foreign Investment = Fragile Lifeline: FDI brings growth, but volatile forex rates and political shifts often derail its impact.
AI Looms Large: From Healthtech breakthroughs to $50k developer salaries, AI is quietly leading Africa’s Great Reset—could this be our great escape?