Entrepreneur Dilemma



I was recently in the company of a group of business owners discussing ways of practically growing our ventures in the current environment.


The forecast was bleak: uncertain times, hyperinflation, and a possible global recession. What was the proposed way forward?


One business owner mentioned how a friend had passed by his office and suggested he seriously think about going back into employment to cushion against the changing times. He asked me if he should take her advice, she seemed caring enough.


I had a few considerations for him:


- Nothing is certain, including employment

- Decisions should be guided by a plan, not fear

- Risks should be balanced against current reality, not erratic speculation

- Also, look for the opportunities current challenges may provide for your business

- Lastly, is this person offering theoretical advice alone without any practical support to go with it?


Be cautious of who gives you life-altering advice. On the surface, they are well-meaning but on a deeper level, people give advice based on personal fear derived from a lingering trauma. This can transfer more anxiety to you in the process.


During tough times, everyone is offering advice but how many of these people are where you are or where you want to get to?


It amazes me how someone who isn't where you are, nor in your industry, who has never logged onto your website, read your blog, subscribed to your feed, or purchased any of your products can advise you on your business.


Instead, these well-meaning people advise you from an outward point of view, of unrealised dreams and unmet expectations. From a point of fear and panic.


So take as much advice as you deem necessary but always use wisdom to selectively choose what to apply in the end.


Choose whom to listen to. Choose what to believe.


The author, Jan Okonji is an entrepreneur, speaker, coach, and Founder of the Pan-African accelerator BGS – Business Growth Solutions.


Jan is passionate about helping employees transition safely into entrepreneurship whilst turning their great ideas into profitable businesses and has helped entrepreneurs collectively grow their revenue to over $ 10 Million in the course of running BGS.


Get in touch with him and book a personal session HERE


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